About

 
 

Meredith is a Toronto-based design leader with a strong focus on digital product design and strategy. Most recently, she was leading the product design team at Hiive, a fast-growing fintech company. In addition to her role at Hiive, Meredith is actively engaged in various side projects spanning both the digital and physical realms.

Graduating from the esteemed York / Sheridan Bachelor of Design program, Meredith honed her expertise across diverse design mediums including brand, animation, package design, and UX. Her work has earned her recognition, with nominations as a semi-finalist for The Adobe Awards for her Seedez and Harmonies product designs. She also secured 2nd place in the York University Startup Incubator (LaunchYU) for her innovative app concept, CUE.

With a background in the health tech sector, Meredith thrives on tackling challenges within intricate landscapes. Over the years, she has lent her expertise to numerous companies, startups, and individuals, offering invaluable guidance on digital product and brand strategies.

Beyond the realm of design, Meredith is making waves in the Canadian music scene, having released her debut alternative folk album in June 2022 (Music Website). As a dedicated musician, she is deeply fascinated by the intersection of music and design, recognizing the profound impact they have on crafting both digital and physical experiences. Meredith is equally committed to supporting fellow musicians on their journey, providing guidance on getting started and refining their brand and digital presence.

 
 

Latest Experiences

  • www.hiivemarkets.com

    Product Design Leader

    July 2022 – Current

    • Pioneered the establishment of foundational product design elements, including the development of a robust design system, implementation of best practices, and solidifying design foundations.

    • Formed and guided a dynamic product design team, fostering an environment of collaboration and innovation.

    • Spearheaded the design process for cutting-edge product offerings, ensuring a seamless integration of user-centric design principles.

  • www.bitnobi.com

    Head of Product Design

    October 2019 - June 2022

    • Leading the commercialization strategy and redesign of the product

    • Product strategy and roadmapping

    • Introducing design to the startup values and best practices

    • Established the product design system

    • Leading the design strategy and research of new features

    • Helping lead the strategy of the end to end customer experience

    • Establishing the branding, brand values, marketing and website design

    • Managing social media marketing

  • myhealthdatapath.com

    Volunteer Design Research & Strategy Lead

    • Led the design research strategy

    • Facilitated and planned multiple deisgn research sessions with various patient partners and organizations such as ROCHE

    • Advised on the initial design and content strategy of the site

    • Created the logo and advised on the rest of the branding

  • www.rldatix.com

    Senior Product Designer

    August 2018 – 2019

    • Led the product design & UX research for two new products, Patient Experience & Quality

    • Led the creation and strategy for the product design system

    • Helped maintain the evolution of the existing patient safety products

    UX/UI Designer

    May 2015 – August 2018

    • Led the re-design and research of the client support digital experience

    • Led the creation of new CX products, such as a custom customer community and training platform

 

Community Involvement

    • Participated as a mentor for Hexagon UX

    • Has helped various other design students or aspiring designers navigate the ins and out’s of entering the UX space

    • Helped lead the creation of the Venture Kids Young Tech Leaders initiative providing micro-grants to young entrepreneurs looking to start businesses in Canada

    • Volunteered as a mentor to provide feedback on student’s startup ideas

    • A former active member bringing a design a product strategy perspective to the innovation stream for The Policy Modernization Group (PMG), an outcomes-driven collaborative working to shape and advance innovative and modern health data policies across Canada.